30 | Adsense in Content of Posts and Pages for wp3

A flexible way to add google adsense into posts and pages in your wordpress blog.
This appraoch uses shortcodes which are an underused technique of increasing the functionality of themes.
Through the formatting options in the shortcode, the text can flow around the adsense blocks similar as it would happen with inserted images.
Options for the alignment are ‘left’, ‘center’, ‘right’ – anything else will be treated as ‘none’.

The code that needs to be added to functions.php of the theme is shown below:
it is called in the text with: [ a d s e n s e     f l o a t = ' l e f t ' ]

// allowed parameter: 'left', 'center', 'right', 'none';
// other entries will be treated as 'none';
function add_adsense($atts) {
  extract(shortcode_atts(array(
  'float' => 'none',
  ), $atts));
if( $float == 'left' ) $float = ' style=" float:left; margin: 10px 10px 5px 0; "';
elseif( $float == 'center' ) $float = ' style=" display:block; margin: 10px auto; text-align:center; "';
elseif( $float == 'right' ) $float = ' style=" float:right; margin: 10px 0 5px 10px; "';
else $float = '';
$ads = '<span class="adsense "'.$float.'>
<script type="text/javascript"><!--
google_ad_client = "pub-0123412341234123";
/* adsense_in_posts */
google_ad_slot = "1234512345";
google_ad_width = 468;
google_ad_height = 60;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
</span>';
return $ads;
}

add_shortcode('adsense', 'add_adsense');

You can see the result here entered into a passage of ‘lorem ipsum’:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse in libero libero. Morbi porttitor, sapien et aliquam malesuada, augue elit tincidunt tortor, vel convallis orci felis quis turpis. Maecenas sit amet diam ut nibh rhoncus accumsan in eget urna. Vivamus sed tempor odio. Curabitur ultricies ultricies molestie. Maecenas eu nisl elit, vitae auctor eros. Nam quis risus libero. Nunc nec ligula sem. Nullam eget sem sed nisi porttitor imperdiet. Etiam ac sapien sed est vestibulum iaculis et id mauris. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer tortor magna, malesuada id imperdiet eu, fringilla eget sapien. Donec augue sem, semper et ultrices a, cursus eget nisl. Duis dui enim, ornare ut facilisis eget, egestas ac orci. Etiam viverra varius erat, id feugiat tellus egestas eget.

Aliquam sem purus, ornare ac tempor nec, accumsan ut felis. In cursus massa vitae mauris iaculis nec semper dui commodo. Proin fermentum, lacus ut accumsan scelerisque, orci dui sodales arcu, ac mollis neque odio id turpis. Mauris sagittis tincidunt ultricies. Sed diam ipsum, posuere quis scelerisque et, malesuada quis orci. Mauris nec lectus ac nibh interdum aliquet.

PS: I found more examples of shortcodes in tuttoaster.com