Adsense Ad at the More Tag Position

Surprise your readers with a google ad after clicking the ‘read more’ link – a strategic position to catch the attention of the viewer and increase your revenue.

Advertising does not get the same attention all over your page, as this report shows, some areas are ‘hotter’ than others, and the top of your content is one of the ‘hottest’.

Many of you insert the ‘more-tag’ after a short introductionary part of your content when writing your articles – usually to keep the design of the home page clean and easy to navigate.

When  the reader clicks on the ‘continue reading’ button, this already proves that the article has so far captured his attention – and the reader is more likely to follow any targeted advertising links, particular if these are seamlessly integrated into the main post content.

Continue reading “Adsense Ad at the More Tag Position”

Changing the ‘Read more’ in Twenty Ten Child Theme

To change the ‘read more’ text in a child theme of Twenty Ten, one needs to add a few lines to functions.php of the child theme.

This procedure uses a method that I came across in an introductory article about programming a child theme of Twenty Ten, by Aaron Jorbin, who himself was building upon Mangling strings for fun and profit, by WordPress lead Developer Peter Westwood.

class Transformation_Text_Wrangler {
function reading_more($translation, $text, $domain) {
$translations = &get_translations_for_domain( $domain );
if ( $text == 'Continue reading <span class="meta-nav">&rarr;</span>' ) {
return $translations->translate( 'Get to know more <span class="meta-nav">&raquo;</span>' );
}
return $translation;
}
}
add_filter('gettext', array('Transformation_Text_Wrangler', 'reading_more'), 10, 4);

This way of customising texts in a child theme is applicable to all the strings of the mother theme.